Guide › Teach it about your business
Teach it about your business
The knowledge base is everything your chatbot knows. We fill it in from your website the moment you sign up — this page is about checking it and fixing the bits we got wrong.
What happens when you sign up
We read your website — home, about, services, pricing, FAQ and contact, up to eight
pages — and turn what we find into short, plain facts. We only read pages your
robots.txt allows, and it takes under a minute.
By the time you have finished reading the welcome email, your chatbot usually already knows your prices, your service area and your phone number.
Where to find it
Sign in and open Knowledge base. It is plain text, in boxes, one fact per line. There is no format to learn and nothing you can break — if a line reads like a sentence, it works.
The sections
About the business
Who you are, what you do, where you work, your hours.
Products and services
One entry per thing you sell, with a line on what it involves.
Pricing
Real figures and packages. Leave empty rather than writing "contact us" — the chatbot will say that on its own.
Common questions
Write them as "Q: … A: …". These are what the chatbot answers best.
Policies and things to know
Delivery times, returns, guarantees, limitations, anything a customer worries about.
Contact details
Phone, email, address, booking links. One per line.
The half hour that is worth spending
What we read off your website is a good start, but your website does not say everything you say on the phone. This is the difference between a chatbot that is useful and one that is impressive.
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Write down the five questions you are sickest of answering
The ones you answer every single week. Put them in Common questions as
Q: … A: …, in the words you would actually use. -
Put real numbers in pricing
This is the one that changes everything. "Between $9,500 and $14,000 depending on the size of the roof" is enormously more useful than "contact us for a quote" — and it filters out the people who were never going to buy anyway.
If you genuinely cannot publish prices, leave the section empty. Do not write "contact us": the chatbot already knows to say that, and an empty section reads better than a box full of non-answers.
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Say what you do not do
Service areas you will not travel to, jobs you will not take, brands you do not carry. This stops the chatbot cheerfully booking you something you would have turned down.
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Then go and ask it those five questions
On your own website, as a visitor would. You will spot the gaps in two minutes.
How to write a good line
Short, specific, and the way you would say it out loud.
This works
Roof inspections are $249, credited back against the job if you go ahead.
We cover Calgary and up to 50km out. Anything past Airdrie we usually decline.
Q: How long does a reroof take? A: One to two days for a typical bungalow.
This does not
We pride ourselves on delivering world-class service and exceeding expectations.
Contact us for a competitive quote tailored to your needs.
Our team has decades of combined industry experience.
Marketing copy makes a chatbot worse. A visitor who asks what something costs and gets told you exceed expectations closes the chat. Facts are what it needs; the tone is handled separately.
Fixing an answer you do not like
- Ask the chatbot the question that produced the bad answer.
- Work out which fact it was missing, or which one it got from an old page.
- Add or correct that line in the knowledge base and save.
- Ask again. It uses the new version immediately — there is nothing to republish.
When your business changes
Put your prices up, add a service, change your hours — edit the line and save. It takes effect on the next message. We do not re-read your website automatically after signup, so if you rebuild your site, tell us and we will run the import again.
What it will never do
- Invent a price. If a figure is not in the knowledge base it says it will check, and passes the enquiry to you.
- Turn a customer away. It never tells someone you do not do something. It says it will find out and takes their details — because the cost of wrongly saying no is a lost job.